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Seventeen Magazine and MySpace Encourage Teens to Speak Up and Make a Difference; Top Teen Magazine Unites With Leading Social Networking Site to Engage People in Social Activism Through a Public Service Announcement Contest Posted by Michael on 05 Jul 2006 - 14:16
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LOS ANGELES--(BUSINESS WIRE)--July 5, 2006--Seventeen magazine and MySpace.com announced today that they are teaming up to encourage social activism among Seventeen readers and MySpace members through a public service announcement contest. Beginning today, both Seventeen and MySpace invite visitors to show what it means to be an activist by creating their own Public Service Announcement (PSA) and sharing it with others through the official Seventeen MySpace profile (http://www.myspace.com/seventeen_magazine).
"Our more than 13 million readers are concerned about the state of the world around them and passionate about making a difference," said Seventeen Editor-in-Chief Atoosa Rubenstein. "By partnering with one of today's largest websites for young people, we're creating a forum where teens can share their message about social activism with others."
To be a part of the contest, participants are asked to submit a 15 or 30 second PSA about why it is important to be an activist. The contest, open to Seventeen readers and MySpace members, gives participants the chance to tell others how to get active about issues that matter most to them. Those wishing to participate in the contest can submit their PSAs by using the MySpace video upload form on the Seventeen profile.
"We've seen tremendous activity from our younger members participating in causes and activism within the MySpace community, said Shawn Gold, SVP of Marketing for MySpace.com. "Seventeen's long history of championing social causes that impact youth culture makes this partnership a natural fit. Because MySpace is about enhancing the lives of our members and empowering them to make a difference, we are thrilled to work with Seventeen to showcase the power of an individual voice and how it can make an impact throughout our online community and beyond."
The top three PSAs, chosen by a panel of Seventeen and MySpace staffers, will be posted on http://www.seventeen.com beginning August 16 where people will be given the opportunity to vote for the most compelling PSA. The winning submission, to be announced during the week of August 21st, will be featured on Seventeen.com, MySpace.com and later this year, the winner will be featured in an article in Seventeen magazine. The PSA contest will premiere in Seventeen's August issue, on newsstands July 4th, and on the magazine's official MySpace profile.
The official Seventeen MySpace profile has long served as the place for Seventeen readers to check out blogs from the magazine's staff, take quizzes and get updated about what's happening at Seventeen. Readers can also reach out to individual editors at the magazine, including Editor-in-Chief Atoosa Rubenstein at http://www.myspace.com/atoosa17.
About Seventeen
Seventeen reaches more than 13 million readers every month and is today's largest selling young women's magazine. Seventeen is part of Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with a total of 20 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
About MySpace.com
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends and discovering popular culture. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and member forums, MySpace has created a connected community. As the second ranked web domain in terms of page views(a), MySpace.com is the most widely-used and highly regarded site of its kind. With more than 80 million member profiles, MySpace is committed to providing the highest quality member experience and will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off.
(a) Among the top 2000 domains comScore Media Metrix, April 2006. For more information on comScore Networks, please go to http://www.comscore.com.
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