I know, I know, sounds funny right. The Adult Entertainment Expo is better than the Consumer Electronics Show because even though the industry is catered to men, women (sort of) run the show and actually acknowledge one another, while at the same time giving attention to their main audience, men (that’s an assumption).
Phil McKinney (HP’s CTO) said it better than anyone else on Friday morning when he said that women have a lot of buying power. From his experience in Best Buy, when a married couple goes to buy an item, for example a TV, the woman usually has the last word, and ultimately affects what is bought. Men think – the TV is great, its 100 inches wide, and if a woman doesn’t think it’ll match the furniture then it’s a no go (I paraphrased the anecdote he used). If this is the case then why aren’t more companies investing or trying to gain more of that buying power. I saw some companies stepping up their ‘aesthetic appeal’ but some have it all wrong. Pink and tacky does not mean women want it.
