Today AMD announced a new logo program called “AMD Game!” which will help consumers buy a system capable of gaming and especially help computer enthusiast put together the perfect gaming rig.
“With the support of industry leaders in PC gaming, AMD GAME! ensures consumers don’t need an enthusiast-level knowledge of PC hardware for an optimal gaming system,” said Nigel Dessau, senior vice president and chief marketing officer, AMD. “We in the PC industry owe consumers the same predictability, simplicity and affordability in finding a PC for gaming that the console industry currently provides.”
AMD hopes the new program will better inform consumers on how well their new PC will perform in a gaming enviroment, because according to Jon Peddie Research, only two thirds or computers (notebooks and desktops) sold last year were capable of the most basic of gaming.
“AMD and Microsoft share the vision of delivering better gaming experiences on PCs running Microsoft(r) Windows(r) operating systems,”
said Kevin Unangst, Microsoft’s senior global director of Games for Windows. “Microsoft’s Games for Windows program and AMD are both working to expand gaming accessibility and ease of use to consumers. Games for Windows titles and Microsoft’s gaming hardware, along with the AMD GAME!
initiative, are great examples of how we can bring more value to PC gamers across the industry.”
AMD Systems will be available starting today online from companies such as Alienware, Cyberpower, iBuypower, Maingear and Velocity Micro; retail availability is expected in the second half of 2008.
For more Information visit http://game.amd.com
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